During the world's biggest rugby tournament, NHS Blood and Transplant is asking you to support England not only through your love of sport, but in a way that make a real difference. By registering to give blood.
Giving blood is really an amazing thing to do but only a small proportion of people give blood. Less than 3% of people aged between 17 and 70 living in England have donated blood in the last year. By getting involved you can help NHS Blood and Transplant save lives by recruiting much needed new donors.
Join Jonny Wilkinson, Martin Johnson, Ben Kay, Jason Leonard, Matt Dawson and Maggie Alphonsi as they encourage the nation to sign up to become blood donors and #BleedForEngland.